The artisan, with his work, manages to sell his works, sustain himself and his family. A contemporary artist, on the other hand, finds himself fighting every day to get the right value. The tax regime places the same burden on both of them, so even if the artist is not a craftsman, he must use the same strategy if he wants to live by his art. So how do you sell your art? The Artist must do everything necessary, including marketing, to sell and be known. All that remains is a road: the works should be considered as a product, applying the principles of marketing, which would apply to a handicraft artifact.
The topics of the post:
In this article I will talk about how to be a craftsman of his own art, of the different way of making art, of how art can be a source of sustenance and work in the strict sense of the term. I will talk about how a certain type of Art cannot be anything else but an expression of itself, waiting for that creative flash, which makes you have the turning point and count among the great. For the art and craft ideas this is a very important matter.
What distinguishes Crafts from Art
The hands of a coral carver engrave and shape the material giving life to true masterpieces. The preciousness of the material that shapes, takes second place. Once the figure comes out, with all its details, the softness of the lines, the precision of the carvings, an object that excites is born. We forget that it is coral and therefore, for the skill in the execution it seems to us a real work of art. But no, that small sculpture, not a work of art, is a piece of craftsmanship, of high manufacture, but remains a craft.
The Academies in the sixteenth century flourished precisely for this reason. They were born, at a time when they began to make art, no longer to exalt God, but to exalt man, to separate the Arts, understood as an expression of the soul, from the minor arts, such as the Craft. What does the craftsman do? creates objects, tools, beautiful but useful. Art, on the other hand, is of no use.
“Art is of no use”
The experts agreed in full that made this statement during an interview. Even in my opinion, that’s it. Art must not perform any function, other than that, of shaking the soul that is within us.
Build the brand of yourself
People need to understand who we are. The world of the web generates mistrust, because relationships are filtered by a monitor, we cannot look into our eyes. The only way to break down this wall of distrust is to make oneself known, to build what is called reputation. This process takes place through various channels and with a lot of work. But when those who follow you understand your value and how important it is to you, they will be happy to give you their email, visit you at your show. The step from there to buying one of your works is short.
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